Q&As

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.