Q&As

Hey CMO! You’re under qualified! Get a math degree.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

Having a customer-centric view is great, but a data-centric view can help you understand intent.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Lists featured this week include Gannett Newspapers Billing Statements and Huck PAC.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.