Q&As

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

Lists featured this week include Capper’s Farmers and Cars & Parts.

Social and display must be part of your efforts to get content in front of B2B prospects.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.

For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.