Q&As

Lists featured this week include Craft Ideas and Defending America’s Borders.

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

Social networks have figured out creative ways to keep both the consumers and advertisers happy, ushering in a new era of digital marketing.

Does your organization have data discipline? Here are three key questions to ask your team.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.

Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.