Q&As

Viral share is a marketer’s dream. Your hard work has paid off with your marketing video reaching the masses. eMarketer gives you the stats you need know.

This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.

The fallout from a British plan to force tobacco companies to sell their products in standardized packages is sending shivers down the spines of CPGs.

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.

Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the “No More” domestic violence ad campaign.

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.

Lists featured this week include Poets & Writers Magazine and American Bar Association Students.

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.