Q&As

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

Spending on digital technology is on the rise. Here’s a look at where that money is going, and what the top challenges are.

McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

Lists featured this week include Silver Fox Motor Coach and Top Drawer Soccer.

t. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.