Q&As
-
Agencies
Ocean State Job Lot Tests Online Video Offers
Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.
-
Agencies
Attention Burger Lovers—Design your own McD’s Burger
At BurgerBuildOff.com McDonald’s want Chicagoans to build a burger that will become an icon of the city.
-
Agencies
Buffalo Wild Wings VP Marketing on Points of Difference
Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.
-
Agencies
Chief Marketer Listline Aug. 4
Lists featured this week include InStylePaws.com and Industry Week.
-
Agencies
4 Ways to Capitalize on the Internet of Things
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
-
Agencies
7 Places to Post Video for Marketing Results
Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text.
-
Agencies
Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
-
Agencies
Old Spice Uses Instagram Tags for Wacky Game
Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along.
-
Agencies
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
-
Agencies
7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.