Q&As

Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.

Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.

Lists featured this week include Crazy Shirts and National Audubon.

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.

The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.