Q&As

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.

Learn how to capitalize on real-time data for better customer engagement in a free live webinar.

This infographic shares research and brand examples on the importance of color when it comes to creating your brand’s logo.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

KitchenAid’s six-episode video marketing series stars a group of culinary experts who use KitchenAid knives to prepare signature dishes.

For a limited time, Mello Yello and Realtree have come together in a campaign called, “This is my world.”