Q&As

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Customer churn has long been a problem for cable companies. Good data management can change that channel.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.

Six step-by-step instructions to create Instagram ads.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand.

Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.