Q&As

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

Lists featured this week include August Home Publishing and ScholarshipOwl.com.

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.

Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.

Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.