Q&As
-
Agencies
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
-
Agencies
What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.
-
Agencies
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
-
Agencies
The Road to Customer Obsession
The new normal is a world where the only way companies can thrive is to deliver meaningful customer experiences. Is your organization ready to lead the way?
-
Agencies
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
-
Agencies
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
-
Agencies
Beware of Fake Statistics in Marketing Hype
In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?
-
Agencies
Why B2B Marketers Need AR and VR Solutions
Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.
-
Agencies
Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
-
Agencies
Target Redesigns Retail for Wanderers and Quick Shoppers
Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.