Q&As

PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.

KFC and NZ Post are testing a program to increase postal revenue and loyalty.

Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.

The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.

Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.