Q&As

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia