Q&As

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by