Q&As

Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct

NORWALK, CT-BASED Priceline.com Inc. plans to cut 16% of its work force. Heidi Miller, the high-profile CFO of the firm, resigned, reportedly saying she

Steve Markowitz has left his position as CEO at MyPoints.com, San Francisco. He will remain with the company as chairman of the board of directors through

DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising

Direct marketers say Web sales are more profitable IT TOOK A WHILE, but direct marketers are finally starting to make money on their online sales.Nearly

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Postal Rate Commission’s proposal hits catalogers hardest AS USUAL, catalogers got the worst of the decision handed down Nov. 13 by the Postal Rate Commission.The

Spreading Goodwill TO PROMOTE the DVD release of “The Perfect Storm,” Warner Home Video launched a viral e-mail campaign for which it will donate 5 cents

Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between