Q&As

AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at

Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers

The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based

MAPS Blacklists Exactis, Is Sued IN YET ANOTHER BATTLE over e-mail marketing standards, Mail Abuse Prevention System LLC of Redwood City, CA, listed 150

TRUSTe, a nonprofit Internet privacy initiative, has launched the European Union Safe Harbor Privacy Program. It’s an effort to globalize privacy protection

I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The

YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,