Q&As

By cutting return rates, marketers can increase sales and profits CONSUMER direct marketers are scrambling to find innovative approaches to reduce the

IRMA urges DMers to use VHS The International Recording Media Association’s latest effort to promote VHS tape’s survival well into this decade focuses

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers

Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic

Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders

Loved Herschell Gordon Lewis’ column, “New and Improved: A Good Old-Fashioned Homemade Original” (Curmudgeon-at-Large, DIRECT, Sept. 1).Just as I finished

WASHINGTON’S postal community has been abuzz with the rumor that the U.S. Postal Service is planning to file for another rate increase next year. Postal

SOME 75% of adults regularly buy or eat candy. Those with the biggest sweet tooth are 18- to 24-year-olds living in households with five or more people