Q&As

Steve Markowitz has left his position as CEO at MyPoints.com, San Francisco. He will remain with the company as chairman of the board of directors through

DIRECTMEDIA.COM plans to merge with alternative media publisher Simon Direct Inc.”The sales approach required for selling specialty direct response advertising

IT’S OUT OF CONTROL. They’re shoveling their “in-terms” at us the way coal-stokers used to smash coal into the boilers…the way pate suppliers force-feed

Postal Rate Commission’s proposal hits catalogers hardest AS USUAL, catalogers got the worst of the decision handed down Nov. 13 by the Postal Rate Commission.The

Spreading Goodwill TO PROMOTE the DVD release of “The Perfect Storm,” Warner Home Video launched a viral e-mail campaign for which it will donate 5 cents

Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions

SOME 75% of adults regularly buy or eat candy. Those with the biggest sweet tooth are 18- to 24-year-olds living in households with five or more people

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

CUSTOM HAS IT that a column appearing in the year-end issue will either look ahead to the wonderful times to come or glance back at the dreadful times

IF YOU TAKE A LOOK at a lot of the leading catalogs in our industry, you’ll see that their growth curves aren’t what they should be. In some cases, growth