Q&As

Capsule success stories show CRM works Portland Trailblazers obtain 16,000 new customers Situation: Needed to pre-sell 5,500 season tickets and increase

Wedding registry’s live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies

Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

Campaign breathes new life into New Jersey’s Pick-6 The New Jersey state lottery bet $1 million on a coupon incentive campaign and in return won more

OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,

NEW LISTS Everything Nautical Reach 15,000 who bought from or inquired about items in this catalog of nautical-themed gifts and accessories. The catalog

Mailers react to rate increases by USPS, FedEx and UPS Direct marketers are taking a real hit: rate hikes from all three major carriers within 29 days.After

Surviving online grocers try to extend their shelf life ONLINE GROCERY shopping, long-promoted as the modern answer to the arduous supermarket trek, is

IdeaMall shifts to phones and Web to build for future To help stem a spate of recent losses, IdeaMall Inc. has cut catalog circulation and retailing and

JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional