Q&As

What’s wrong with this statement by somebody who supposedly is a professional salesperson?”An authoritarian source says this move is imperative.”You guessed

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

Montgomery Ward may be closing, but the distribution center left over from its heyday as a cataloger will carry on as a Chicago landmark. According to

Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly

Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

Customer contact centers must quickly adapt to dot-com clients’ changing needs, providing new strategies and product offersDot-coms and their clients

One would expect Kentucky’s Louisville Slugger Museum to have more bats than a Bela Lugosi movie, but its 12-page catalog and Web site (www.sluggergifts.com)