Q&As

What’s wrong with this statement by somebody who supposedly is a professional salesperson?”An authoritarian source says this move is imperative.”You guessed

Vital Home Services gets customer OKs before calling With consumer antipathy and state restrictions of telemarketing seemingly at an all-time high, one

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

IF YOU’RE ANYTHING LIKE the DIRECT staff, you finally feel like you’ve just gotten caught up after riding the fall conference merry-go-round. So, of course,

Montgomery Ward may be closing, but the distribution center left over from its heyday as a cataloger will carry on as a Chicago landmark. According to

Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly

Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

Customer contact centers must quickly adapt to dot-com clients’ changing needs, providing new strategies and product offersDot-coms and their clients