Q&As

DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog

Mouse lets users feel stuff on a site A Fremont, CA-based company called Logitech has introduced a computer mouse that allows users to “feel” the computer

Clackamas Women’s Services was in dire need of help when it came time to send out holiday mailings. In early 2001, the Clackamas County, OR shelter and

IN THE FACE OF ALL the recent dot-com failures and shakiness in online marketing, one small New England company is taking everything in stride.”I won’t

AS OF NEXT MONTH, using a dot-com strategy for e-commerce in Europe will become a lot more difficult. The reason? A new regulation has been passed that

Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,