Q&As

One would expect Kentucky’s Louisville Slugger Museum to have more bats than a Bela Lugosi movie, but its 12-page catalog and Web site (www.sluggergifts.com)

Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

CADM expands interactive component of its Tempo Awards This year marks the 30th anniversary of the Chicago Association of Direct Marketing’s award program

For me personally, it’s been hard to master the one-to-one paradigm since nobody really seems to be practicing it as far as I’m concerned. Here are two

The Container Store organizes itself around customer service A year ago, an employee of The Container Store nominated the company to Fortune magazine’s

We’d like to propose a candidate for our Economic Darwinism Award: Wendy Northcutt, creator and Web master of the Darwin Awards (www.darwinawards.com).Northcutt’s

“I NEED TO RETURN a monitor that’s stopped working,” I told the catalog company’s technical support rep on the other end of the line. “The catalog says

PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the

As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered