Q&As

Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship

IF YOU’VE SEEN those incomprehensible television commercials that display the actress Jamie Lee Curtis strutting around with that annoying swagger, I

HookMedia Inc., Boston, appointed Barry Lowenthal managing principal of its New York office. He launched the digital media management and data analysis

The forces that may transform online DM in 2001 2000 BEGAN as the year of “s-commerce” (a.k.a. silly commerce), typified by a complete disregard for the

Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved

The Dallas office of Rapp Collins Worldwide sent out a CD as a holiday card. Developed under the auspices of creative director Helene Cote, the item contained

Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

Car rental companies see giving independence as a way to achieve loyaltyIT’S A BURDEN SHARED by rental car agencies and parents of teenagers alike: How

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,