Q&As
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Agencies
DIRECTIONS: Darwinners and Losers
We’d like to propose a candidate for our Economic Darwinism Award: Wendy Northcutt, creator and Web master of the Darwin Awards (www.darwinawards.com).Northcutt’s
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Sweet Emotion
As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered
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Starting Line Courting Order
PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the
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CUSTOMER RELATIONSHIP MANAGEMENT: Consumer Disconnect
Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship
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CURMUDGEON-AT-LARGE: The Jamie Lee Curtis Syndrome
IF YOU’VE SEEN those incomprehensible television commercials that display the actress Jamie Lee Curtis strutting around with that annoying swagger, I
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Grass Roots Marketing
Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.
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Stemming the Flow
CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural
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ANALYZE THIS: Every Marketer’s Dream
The forces that may transform online DM in 2001 2000 BEGAN as the year of “s-commerce” (a.k.a. silly commerce), typified by a complete disregard for the
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Postmodern DM
Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription