Q&As
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Agencies
See Me, Feel Me, Touch Me
Mouse lets users feel stuff on a site A Fremont, CA-based company called Logitech has introduced a computer mouse that allows users to “feel” the computer
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Agencies
DIRECTIONS: Good Works by Design
Clackamas Women’s Services was in dire need of help when it came time to send out holiday mailings. In early 2001, the Clackamas County, OR shelter and
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Agencies
BUSINESS-TO-BUSINESS: It’s All in the Packaging
IN THE FACE OF ALL the recent dot-com failures and shakiness in online marketing, one small New England company is taking everything in stride.”I won’t
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Agencies
INTERNATIONAL: New Law Zaps Euro E-Biz
AS OF NEXT MONTH, using a dot-com strategy for e-commerce in Europe will become a lot more difficult. The reason? A new regulation has been passed that
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Agencies
Grass Roots Marketing
Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.
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Agencies
Stemming the Flow
CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural
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Agencies
Postmodern DM
Design magazine launches in style DWELL is a new bimonthly magazine dedicated to sleek modern home design and architecture. However, its subscription
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Agencies
THE MAKEOVER MAVEN: Paving the Road to Vagueness
Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you
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Agencies
DIRECT HIT: The Titan
OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,
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Agencies
List Source
NEW LISTS Everything Nautical Reach 15,000 who bought from or inquired about items in this catalog of nautical-themed gifts and accessories. The catalog