Q&As

M-commerce isn’t the killer app for wireless–yet

Pushing Through the Envelope

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Tom Watson admirers must be sickened by the revelations in “IBM and the Holocaust,” the new book by Edwin Black (Crown, 2001).

PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the

As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered

Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will

Habla Personalization? Si’! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet

Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship