Q&As

DRTV firms turn to interactive TV as their next channel of choice

Software firm’s DM campaign has a baby face

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Tom Watson admirers must be sickened by the revelations in “IBM and the Holocaust,” the new book by Edwin Black (Crown, 2001).

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog

Mouse lets users feel stuff on a site A Fremont, CA-based company called Logitech has introduced a computer mouse that allows users to “feel” the computer

Lawn Doctor to debut 2001 mail campaign Lawn Doctor Inc.’s latest direct mail prospecting effort features a new focus – brand development and differentiation.

CRM helps Santa Rosa, CA, keep track of citizens affected by its pipeline projectThe city of Santa Rosa, CA, manages one of the country’s largest agricultural