Q&As

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

Retail, catalog and online synergy is absolutely essential in today’s market

Airline enlists the post office to help it reactivate bad e-mail addresses

Sports Memorabilia

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

Better Letters, Revised

Sizing Up ZIP, Household Data

Surefire way of boosting e-mail response

To the Woodshed?