Q&As

Brief Lives

Home Depot uses Web site to spur store sales

Equifax Enhances Magazine Selector

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

TransUnion Loses Its Header

Non-Taxing Returns

Michael Sherman struggles to bring the catalog back to basics–and profitability

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

Office Depot puts phone centers online to save money

The American Cancer Society centralizes its call centers