Q&As

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

To the Woodshed?

Rethinking the Internet

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

If you’re a resident of corporate America, chances are you’ve heard the phrase

Do-not-call lists are cumbersome and costly for telemarketers

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

Imperial Home Decor modernizes its telemarketing setup