Q&As

DMA study shows spending shift from order taking to lead generation

New media sites cope with plunging market

Voice technology is among the newest CRM Web tools

You Know What You Do

The New York Times stays close to readers with e-mail

Middleware Sector Leads Recent iTV M&A Activity

Lands’ End reworks its operations to create a unified company with a unique view of each customer

How Sweet It Is

Telemarketing can be an important element in a financial services company’s CRM efforts

Chump Change