Q&As

IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales

The African-American middle class is growing bigger and more prosperous. Research shows the still-wide economic gap between black and white consumers

GE database churns out thousands of DM solicitations per week A WHOPPING 99% of GE Service Management Inc.’s revenue comes from direct marketing solicitations

Itching to plan your itinerary for the DMA fall conference? George Bush, the president’s daddy and the nation’s former president, is the opening keynote

How can I preferably without regurgitation get others to see things my way? WHEN ONE CAN’T FOCUS on the duties of the day, office cleaning seems to take

Ben Perez never planned to get into direct marketing. Journalism? Maybe. Politics? Possibly. But after 25 years in the business, Millard Group Inc.’s

New Line Cinema’s The Lord of the Rings has written all over it. From the strategic partnerships to the innovative promotions to the scores of licensees

Marketing on the Internet is all about interactivity For writer Douglas Rushkoff, that same principle applies to publishing. Rushkoff a commentator on

The African Wildlife Foundation is on safari for new donors. The 40-year-old Washington-based charity, which works to conserve wildlife in several African

In July, the Brooklyn Academy of Music (BAM), a multi-theater arts center tending to the avant-garde, presented a postcard promotion to the U.S. Postal