Q&As

Lessons From Down Under I’d like to say how much I enjoyed Mary Ann Falzone’s Telemarketing War Stories (Making the Connection, DIRECT, July). As a war

It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands

WHEN TIMES GET TOUGH, the tough add value. Hoping to goose sales during a national slowdown in business spending, Lands’ End Inc. is offering a discount

Talk about a David and Goliath story. Last November, after collecting the mail for the family real estate business, Jason van der Steen threw it on his

FIRST IT WAS DRIVER’S LICENSE DATA and motor vehicle records. Then credit headers. Now direct marketers may lose another data source they have long taken

The Web is the secret weapon in the marketing and design of Nikon’s new digital camera. The Coolpix 775, launched this summer, features a button on the

The African-American middle class is growing bigger and more prosperous. Research shows the still-wide economic gap between black and white consumers

GE database churns out thousands of DM solicitations per week A WHOPPING 99% of GE Service Management Inc.’s revenue comes from direct marketing solicitations

Pryor Resources Inc., a business seminar company that markets largely by direct mail, filed for Chapter 11 bankruptcy protection in late July after terminating

IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales