Ben Perez never planned to get into direct marketing. Journalism? Maybe. Politics? Possibly.
But after 25 years in the business, Millard Group Inc.’s president received one of the most prestigious honors in the profession, List Leader of the Year.
Perez, surrounded by friends, colleagues and family at the dinner in his honor last month at List Vision 2001 in New York, said he was proud of the time he’d spent as a DMer. He acknowledged that while this is one of the toughest years the industry has seen, it’s the third economic slowdown he’s experienced.
