Q&As

When students headed back to school earlier this month, they did so with freestanding inserts and other coupon vehicles in their hands, if the Promotion

We all assumed that driver’s license data would be chipped away state by state. Then Richard Shelby came along HERE’S A CONFESSION: I love the compiled

PennWell This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They

CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government. A harsh new opt-in measure was approved

A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

New survey shows online shoppers’ satisfaction on the rise, but Web ad awareness lacking REMEMBER THE PRATFALLS taken by online retailers during the 1999

Virtual Access teamed with Microsoft to get the word out about The Van Virtual Access Networks needed a better way to tell its story. The Lawrence, MA

HOUSE FILES make up the largest single source of names in catalog mailings and bring in a disproportionate amount of revenue, according to the Direct