Q&As

RESPONSE RATES plummeted for direct marketers on the day of the World Trade Center attack. Call volume was down maybe 70% on Tuesday, and e-mails and

LIKE SO MANY BABY TEETH, the weaker of the Web-based businesses have begun to fall by the wayside. In their place wiser approaches to online commerce

May Lee and Casimir Wierzynski are the new breed of dot-com entrepreneur: young and adventurous, but also prudent and cost-conscious. Which is probably

I SHOULD HAVE KNOWN. I stopped by my local news store one recent morning and couldn’t make it in the door. There were a dozen or so morons plunking down

It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but

EMPLOYEES OF CheetahMail, an e-mail delivery company, watched the World Trade Center collapse from the roof of their office at 29 Broadway, then fled.

SUCCESSFUL RELATIONSHIPS MUST ENDURE the ups and downs of business cycles. Know your customers, treat them as individuals, and anticipate what they want

TALK ABOUT BAD TIMING. As if direct marketers didn’t have enough to worry about, the U.S. Postal Service announced on Sept. 11, the day of the worst terrorist

Barbara Hoffman showed up for work at Empire Blue Cross/Blue Shield at 8:15 a.m. expecting a routine day. Her boss, COO David Snow, was out of town on

FOR THIS SPECIAL REPORT, we couldn’t afford to hire Bill Murray and Dan Aykroyd, nor could we conjure up any nifty special effects. And no, we don’t have