Q&As

FAO Schwarz This list features 691,503 individuals who bought items from the toy chain within the last 12 months. FAO Schwarz sells games, toys, collectibles

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

DMers, reacting to falling response and their own gut feelings, put the brakes on mailings in the week following the terrorist attacks. For Design Toscano,

The story Popping Response (DIRECT.com, Sept. 1) misstated the view rate to POPstick Corp.’s rich-media e-mail POPgram. The correct rate was 31.6%.

THIS ISSUE I have decided to present the Genuine Pewter Maven Award to the first advertiser chosen for a makeover a second time. The lucky winner is Yahoo!.

Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.

FORGET THE OLD MYTH that sweeps mailings always pull better than non-sweeps. After switching its direct mail strategy away from sweepstakes earlier this

One of Murphy’s Laws is that everything costs more than it costs. If you’ve tried to penetrate an airline ticket costor a cable TV chargeor your phone

INCOME-EARNING OPPORTUNITIES are expanding for musicians employed by religious organizations, playing Christian rock or making recordings in the rap/hip-hop