Q&As

FAO Schwarz This list features 691,503 individuals who bought items from the toy chain within the last 12 months. FAO Schwarz sells games, toys, collectibles

Sept. 13, 2001 Three DMA member companies had offices in the World Trade Center towers Empire Blue Cross/Blue Shield, Oppenheimer Funds and GC Services.

DMers, reacting to falling response and their own gut feelings, put the brakes on mailings in the week following the terrorist attacks. For Design Toscano,

The story Popping Response (DIRECT.com, Sept. 1) misstated the view rate to POPstick Corp.’s rich-media e-mail POPgram. The correct rate was 31.6%.

THIS ISSUE I have decided to present the Genuine Pewter Maven Award to the first advertiser chosen for a makeover a second time. The lucky winner is Yahoo!.

PUT EIGHT PEOPLE AROUND A TABLE and you’ll get nine points of view. That line is often used to characterize devotees of the World Wrestling Federation,

SOMETIMES IT SEEMS as if checking out the discounts has become more than just one way to shop it’s the only way to shop. I, and many other consumers,

WHEN TIMES GET TOUGH, direct marketers know to tweak the obvious. Circulation is scaled back and fewer outside files are rented. Mail dates are changed

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

An Association for Interactive Media (AIM) council has released guidelines for e-mail merge/purge. The guidelines form a suggested standard for the practice