Q&As

AMERICAN CONSUMERS have turned into one sad, unsure group needing diverse comforts and taking just as diverse paths. Most of us are united in sympathy

Am I exceeding my franchise this issue? Is the .biz ad chosen for making over this month really a direct response ad? And if it isn’t, how come I’m picking

MEMBER PROGRAM: A marketing scheme in which a consumer is incessantly hounded by phone and urged to sign up for a useless service. 2. A plan in which

THE RECENT National Postal Forum in Denver most definitely was not your usual postal forum. The most remarkable differences were the reduced attendance,

IN THESE TOUGH TIMES, list brokers everywhere are hustling for new business. In our field, that means coming up with new clients, and quite a few brokers

Marketers, along with the rest of America, were reeling from the terrorist attacks on Sept. 11, and this may have colored their responses to DIRECT’s

New York has sent dozens of letters to firms it suspects are reselling or redistributing its do-not-call list in violation of a new state law. But it

The National Geographic Society’s October membership mailing was timely, to say the least. It offered new members a free map of Afghanistan, which the

WHAT’S IN A NAME? Quill Corp. says nothing good if the name resembles its own. That’s why the giant office supplies firm and Web marketer slapped a dot-com

Nov. 13, 2001 DoubleClick Inc. sold its European media division to AdLINK, Montabaur, Germany. AdLINK will pay 30.5 million Euros in cash for the media