Q&As

CATCH YOUR ATTENTION? Hope so. First impressions mean a lot which is why e-mail subject lines are so important. In e-mail marketing and communications,

Aon Corp. plans to extend its CRM e-mail newsletter program to all of its 15,000 clients. The newsletter was initially sent as an experiment to 1,500

This letter is in response to Kitchen Table Success Story (Directions, August). In that item, Steve Millard was quoted as saying that the Joan Cook catalog

Johnson & Quin Inc. has sued F.S. Marketing Service Inc., alleging that it failed to pay for four direct mail printing jobs. The jobs were conducted for

SpeechWorks, a company that develops speech recognition systems to answer incoming calls, has generated about 6,000 leads with its first multi-pronged

WHETHER YOUR BUSINESS is an old-school print catalog or a virtual age dot-com, the concerns are the same: how to function profitably with a smaller marketing

FUNNY THING about teachers: They want their teaching aids shipped before the school year starts. Delta Education wasn’t passing that test, and that’s

IT WAS almost anticlimactic after the buildup, but on Sept. 24 the U.S. Postal Service filed its long-awaited postal rate case, asking for an 8.7% hike.

The Spiegel Group was braced for a difficult fall even before Sept. 11. Sales for the fourth quarter, which normally produces 35% of the firm’s annual