AMERICAN CONSUMERS have turned into one sad, unsure group needing diverse comforts and taking just as diverse paths. Most of us are united in sympathy for the loss our country has sustained. But, true to the American spirit of being unique individuals, we are each dealing with change in our own way.
For those of us who market to these folks, we need to quickly learn how to sustain our business, comfort our customers and prospects, and yet not in any way seem condescending.
Should we try to meet consumer needs before they’re stated? Or should we just allow our actions to be governed by the many stories written about the tragedy of Sept. 11 and the fear of anthrax contamination?
Should we all put our heads in the sand and stick with business as usual, assuming that this, too, will pass?
The Christian Science Monitor reports that
