Q&As

New York has sent dozens of letters to firms it suspects are reselling or redistributing its do-not-call list in violation of a new state law. But it

The National Geographic Society’s October membership mailing was timely, to say the least. It offered new members a free map of Afghanistan, which the

WHAT’S IN A NAME? Quill Corp. says nothing good if the name resembles its own. That’s why the giant office supplies firm and Web marketer slapped a dot-com

Nov. 13, 2001 DoubleClick Inc. sold its European media division to AdLINK, Montabaur, Germany. AdLINK will pay 30.5 million Euros in cash for the media

New Lists Audio Book Club Enhanced This list, a segment of the book club’s master file, features 313,092 who bought books on cassette and CD over the

REMEMBER those colorful bubble lights grandma strung around the Christmas tree? And what about those wiggle-head snowmen that made all the kids go wild?

An article about nonprofit mailers (Other Causes, Nov. 1) misstated the American Diabetes Association’s annual income goal. The correct figure is $23

PERHAPS MAILERS WERE BEGINNING TO FEEL THE EFFECTS of a slumping economy. Or maybe they anticipated a distracted audience in the days of uncertainty following

DO YOU KNOW a moderately bright graduate student who’s fishing around for a Ph.D. dissertation topic? Why not suggest exploration into the dim reason

CATCH YOUR ATTENTION? Hope so. First impressions mean a lot which is why e-mail subject lines are so important. In e-mail marketing and communications,