Q&As

Victoria’s Secret hopes to make a big splash with a new Web application geared to strong swimwear customers. We think this could increase online sales

FOR THE MAGAZINE INDUSTRY, the fall of sweepstakes meant it was time for many publishers to turn a new page in their circulation strategies. Time Inc.

Write It Right Herschell Gordon Lewis’ curmudgeonly grump (A Modest Proposal, DIRECT, January) covered some language differences rather handsomely. Yet

MOST DIRECT MARKETERS have begun CRM campaigns, but almost half of them are still in their earliest stages. Another 18% said CRM is not a high strategic

The Advertising Council is hoping a Direct Marketing Association fundraising effort will cover some $300,000 of its out-of-pocket expenses for an ongoing

OK, enough is enough. That’s the response you’d hope to hear from responsible officials at the U.S. Postal Service following a Postal Rate Commission

Thomas Halket, a partner at the New York office of law firm Bingham Dana LLP, sits on two panels that resolve disputes occurring over Web site domain

Peter Lytle, the bidder for Fingerhut Cos. Inc., would bring to the helm a special understanding of the direct marketing business. That’s because his

THE CAMPAIGN for Highland Distillers’ Macallan whisky won its agency, WWAV Rapp Collins U.K., the John Caples International Awards’ Best in Show honor.

SWEEPSTAKES LISTS, once a mainstay of countless direct mailers, have hit a slump. And it’s unclear if they’ll ever reclaim the stature they once held.