Q&As

Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

OF ALL THE GREAT DOCUMENTARIES made by Frederick Wiseman, none ranks higher for me than his 1983 opus The Store. The film shows the merchandising and

ONCE MAILERS hear that their association reps agreed on their behalf for an early implementation of higher postal rates, they’re going to wonder what

The Federal Trade Commission indifferent to the fact that 25 states and counting maintain do-not-call lists wants to develop a national registry of its

Holland America Line, undeterred by a weak travel market, has budgeted $100 million for advertising this year, almost all of it direct response. The budget,

Rx: Remedial Copywriting Hooray (not Woooo) for Herschell Gordon Lewis! His skewering of stupid copywriters is right on target (Curmudgeon-at-Large, DIRECT,

PICTURE THIS. A meeting room for 300 people in the New York Hilton. The room is jammed. A sea of dark suits, white shirts, ties. Every chair is occupied

A NEW LOOK! Another way in which we’re celebrating our 15th year is with this totally redesigned premiere issue. Our new creative director, Richard Zoehrer,