Q&As

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

IN A BID to break into the $2.17 billion U.S. tortilla chip market, Procter & Gamble has begun a $60 million advertising effort to introduce a new chip

MANY PEOPLE touted customer relationship management software as the silver bullet for boosting profitability. But recently things have changed. While

FOR THE MAGAZINE INDUSTRY, the fall of sweepstakes meant it was time for many publishers to turn a new page in their circulation strategies. Time Inc.

Write It Right Herschell Gordon Lewis’ curmudgeonly grump (A Modest Proposal, DIRECT, January) covered some language differences rather handsomely. Yet

The Advertising Council is hoping a Direct Marketing Association fundraising effort will cover some $300,000 of its out-of-pocket expenses for an ongoing

OK, enough is enough. That’s the response you’d hope to hear from responsible officials at the U.S. Postal Service following a Postal Rate Commission

MOST DIRECT MARKETERS have begun CRM campaigns, but almost half of them are still in their earliest stages. Another 18% said CRM is not a high strategic

Peter Lytle, the bidder for Fingerhut Cos. Inc., would bring to the helm a special understanding of the direct marketing business. That’s because his

THE CAMPAIGN for Highland Distillers’ Macallan whisky won its agency, WWAV Rapp Collins U.K., the John Caples International Awards’ Best in Show honor.