Peter Lytle, the bidder for Fingerhut Cos. Inc., would bring to the helm a special understanding of the direct marketing business. That’s because his partner Marshall Masko was a marketing executive at NordicTrack.
Masko was senior vice president of marketing at NordicTrack from 1990 to 1994. He returned to the company in 1996 in a senior marketing role, where he remained until joining Lytle’s Business Development Group in 1998.
