Q&As

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month

The Direct Marketing Association has launched a wireless suppression service to help its members avoid making unsolicited calls to cell phones. But the

There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

Cataloger Lillian Vernon has launched its first-ever branded credit card.

Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues