Q&As

The deadlines are becoming more and more unrealistic. The pressure of quarterly numbers is relentless. I feel overworked and underpaid. They keep cutting

It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

If you work anywhere in the direct marketing industry, chances are you’ve gotten an earful from friends and family about our fine business on many occasions.

Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control

NEW LISTS McGraw-Hill Construction Pubs Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project

This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55