Q&As

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control

This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with

Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55

IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

NEW LISTS McGraw-Hill Construction Pubs Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax

Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of