Q&As

Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of

Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant’s membership

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

I’ve said it before in these pages and I’ll say it again: I enjoy reading Vanity Fair, with its lengthy profiles of shallow celebrities. What fabulous

FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

It’s a rare concept in selling hair color to professional stylists: No glamour girls with long locks dripping in vibrant colors. No swirling heads splaying

Last month in Pushing the Envelope: Bob slept with Elise, only to find out that she’s his half sister and the heiress to a list brokerage empire. Frank