Q&As

Direct mailers have cause to celebrate. They, along with many other partners, have won enactment of a reform measure that will keep postal rates fixed

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

Parents-to-be who are expecting happy bouncing direct marketing offers will find more of them in their mailbox than in their e-mail inbox. The ever-expanding

A small developer of testing equipment for business back-end software received a better than 3% response to a highly targeted Internet lead-generation

Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results

Except to check out Pete Hamill’s column once a month or so, I don’t usually read the New York Daily News. But I bought a copy on April 28 because of

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. A month ago, right around the Passover/Easter

More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part

Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products