Q&As

During hard economic times, prospecting is tougher than ever. But some mailers are finding ways to scout for new customers successfully and still keep

La Quinta Corp. faced the same troubles as the rest of the hospitality industry: Last year, the Dallas-based hotel chain’s revenue per average room dropped

We all have our morning rituals, and I wonder how much yours is like mine. I arrive at the office, grab some coffee, and then sit down to delete 100 or

Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

NEW LISTS Old Durham Road Some 20,000 last-12-month buyers are identified on this file. Old Durham Road is a catalog of products such as antique pewter

E-MAIL MARKETING is in danger of dying in a vat of spam. Anyone who doubts that should consider this: Unsolicited commercial e-mail is well near half

Despite the rapid growth and spending power of the U.S. Hispanic population, this group has been virtually ignored by credit card marketers. Studies show

Who says there are no second chances in America? Just when everyone thought online grocery shopping was as dead aswell, Webvan, a number of businesses

It’s tacky. It looks like a bill. It has limited copy and little or no color. But the hottest direct mail package in publishing right now is the humble

Why do folks buy from catalogs? Why don’t more do the same? This edited selection of focus group comments gives us some clues. My local retailer is just