Q&As

The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the

The direct marketing industry, blacklist firms, legislators and ISPs all got their shots in during a contentious Federal Trade Commission forum on spam

BILL MIRBACH HAS A MISSION TO make business and financial management software developer Intuit into a world-class direct marketing company. It’s an interesting

Many companies decide whether to market a product as a continuity or high-priced set based on their cash flow needs and operating model. They weigh getting

Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly

Anxiety is the new mood of America, and it’s here to stay. Why? Because this pervasive sense of uneasiness is more than just war worries or fears of domestic

4/28 SEN. CHARLES SCHUMER (D-NY) planned at deadline to introduce a bill that would create a national list similar to the Federal Trade Commission’s do-not-call

Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s

If you’re like most Americans, chances are you’ve watched at least one of the plague of shows now littering the television airwaves. Much against our

NEW LISTS Bookworms This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid